by John Cataldi | Mar 31, 2011 | Brand Strategy, gPad, Internet Marketing, Media Convergence, Pay-Per-Friend, Social Influencers, Social Listening, Social Media, Technology Innovations, Viral Marketing
Money can’t buy love, but it can buy you millions of guaranteed friends to support your politics, purchases, or personal pursuits. I just generated over 100,000 friends, followers, and fans for 4 separate clients over the past 96 hours! The catch phrase...
by John Cataldi | Nov 10, 2010 | Apple, Brand Strategy, Consumer Electronics, gPad, tablet computing, Technology Innovations
Hey Here’s an Idea, Let’s Create a New Brand, the GPAD Tablet to Compete against Apple’s iPad and Samsungs Galaxy for the Christmas Season, with little budget, resources, and time, just because some guy bet you a dollar you could not do it! I...
by John Cataldi | Oct 1, 2010 | Brand Strategy, Fortune 500, Internet Marketing, Media Convergence, Social Media, Social Mobilization
Can Social Listening Make Consumer Behavior Predictive? Over the past few years, I have been using a hodgepodge of analytic tools in to monitor, engage, and in some cases change the course of consumer behavior through a variety of engagement strategies. Given that my...
by John Cataldi | Sep 23, 2010 | Brand Strategy, Marketing Mishaps, Media / Sales Mishaps, Politics, The Real Mad Men, Traditional Advertising
There seems to be about 3 Billion Reasons to Leave Coal in the Stocking of Several Political Media Buyers for Wasteful Media Spending Political advertising may potentially outperform holiday advertisers in hyper spending by November. Mediaweek reports that...
by John Cataldi | Sep 22, 2010 | Brand Strategy, Internet Marketing, Media Convergence, Politics, Technology Innovations, The Real Mad Men
Will Paying for Voter Action Rather than Gross Media Spending Be the New Measuring Stick for Political Campaigns? With less than 20 days left until the gubernatorial election, tens of millions of political campaign dollars will be spent in last minute media...
by John Cataldi | Jul 13, 2010 | Airline Industry, Brand Loyalty, Brand Strategy, Social Media, Social Mobilization, The Real Mad Men
Socially Catering Airline Passengers and Brand Loyalty in the World of Social and Mobile Media Can this really be happening to you?! After you waited 45 minutes on the tarmac, just to be moved to another plane that did not have enough flight crew, which caused a you...
