by John Cataldi | Jun 21, 2011 | Social Listening, Social Media, Social Mobilization, Technology Innovations, US Government
Social Media Intelligence versus the War on Lone Wolf Terror In a post 9-11 world, the war of terror rages on, billions of dollars are being spent to defend and destroy those that would cause harm to US citizens, her allies, and interests. In recent...
by John Cataldi | Jun 17, 2011 | Advertising Channels, Mobile Applications (Apps), Mobile Couponing, Social Couponing, Social Media, Social Mobilization, The Real Mad Men
How should retailers react to the Socially Comparison and Savings Apps?! High unemployment, higher fuel costs, drops in credit, tumbling home prices, job market insecurity are amongst the several economic factors has translated into less than stellar sales for...
by John Cataldi | Oct 17, 2010 | Events, Media Analytics, Politics, Social Listening, Social Media, Social Mobilization
Adreka will be socially selecting the biggest winners and losers in the political landscape prior to the votes being tallied. Results will be streamed live from the top of Atlanta at the City Club – Atlanta's Premiere Business Club at 7am.
by John Cataldi | Oct 1, 2010 | Brand Strategy, Fortune 500, Internet Marketing, Media Convergence, Social Media, Social Mobilization
Can Social Listening Make Consumer Behavior Predictive? Over the past few years, I have been using a hodgepodge of analytic tools in to monitor, engage, and in some cases change the course of consumer behavior through a variety of engagement strategies. Given that my...
by John Cataldi | Sep 17, 2010 | Media Funding, Mobile Technologies, Rainmaking / Deal Making, Social Media, Social Mobilization, Technology Innovations
Post mortem of “dot com bomb”, I raised almost $1,000,000 using Social Media With a staff of 2, we spent our days and nights on bulletin boards, dating sites, directories, and even ICQ (old school chat). The end result, we received investment dollars as close as...
by John Cataldi | Sep 16, 2010 | Marketing Mishaps, Mobile Technologies, Social Mobilization, The Real Mad Men
Damn You Twitter SMS for Getting My Hopes Up! I was experimenting with twitter’s tweet to mobile platform, and what started out as a great user experience, quickly turned into a reenactment of Laurel and Hardy famous 1927, Who’s on First. Like ICQ, Apple,...
