In 2006, I was the CEO of Adreka. My vision was to create an Omni channel media platform, which held all the specific need yet networks as agnostic pools, which facilitates customer engagement. Through an advanced analytics process, our platform would be the first media tool to fully measure customer engagement and associated ROI vs. media spend.Our goal was to make advertising easy to create, publish and manage. Our platform was built as SASS based advertising network with the goal to make advertising easy to create publish, manage and track. Under an exchange model, the advertisers final costs were already pre-negotiated. Moreover, the creative content that would fuel our exchange was completely crowd sourced from a global creative network. The net savings to the advertiser was a 15-30% reduction in cost and a time savings of 15-45 days to have their advertiser campaign running. The technology was build on all open sourced LAMP Stack (Linux, Apache, MySql and PHP).

Special thanks must go to Craig Tilley, CMO, Barry Derrick, CTO and the rest of the Adreka team for the long hours of planning, development and execution.