Political Ad Parody May Influence Potential Generation Y Voters From “The Wrinkly Old Guy, Presidential Candidate, John McCain
The John McCain camp just received the sting of a Viral Video Release that has potentially influenced over 5 Million Americans, suggesting John McCain may not be the best choice for presents from the most unlikely source on political influence on the planet, Paris Hilton.
Paris Hilton, hotel heiress, celebrity socialite, and natural-born narcissist, was made famous from her first viral video release of her 2003 sex video, dubbed “One Night in Paris”. Since then she has been a favorite of the paparazzi. In the eyes of the general public, Paris Hilton is like a bad accident, you can’t bare to look, but your can’t look away. For any Man Men (Ad Professionals), like myself who thrive on sensationalism to drive consumer opinion followed by consumer consumption, she is a rare and beautiful commodity.
The video released on Funny or Die, last week Paris Hilton starred in a spoof on McCain’s “celebrity” advertisement released last week that compared Barack Obama’s popularity with that of Paris Hilton and claimed the Democrat was no more than a celebrity candidate who was not ready to lead the nation. Paris Hilton laying poolside delivers a flawless bikinilog announcing her nomination for President, her National Energy Plan, and decorating ideas for the White House while dressed in a tiny leopard print bathing suit and gold stilettos.
More interesting, a recent online poll suggests that the general public’s consensus has swayed in favor of the socialite. In less than one week, Paris Hilton’s video has transformed from her image from that of a spoiled little rich girl which gave such memorable quotes as,”Wal-mart, is that where they make walls?”, to political activist, intellect, and a likely presidential candidate for the Generation Y. Moreover, Paris’s presidential parody has created a ground swell of support for the Obama campaign. In a recent query on Googles Blog Search there have been over 11,900 blog posts on “Paris Hilton Responds to McCain Ad” which is fueling the videos popularity which has received over 5,654,351 views
The damaging mistake made by the John McCain camp is underestimating the power of social mobilization through viral videos. The lesson learned, try to avoid to mocking those that can most effectively wield such viral power into a cause, or forever be known as the Wrinkly Old Guy.
About John Cataldi (Shameful Plug)
I am an avid technophile and serial entrepreneur with over 15 years of experience in Marketing Strategy, Internet Marketing, Search Engine Optimization, Traditional Media, and Mobile Marketing. I am currently the Chief Media Evangelist (CME) for media start-up, Adreka Advertising, an open media exchange to allow agencies and advertisers to target, create, syndicate, and track both traditional and interactive advertising. If you wish to contact me I can be reach at Adreka or through my contact page.
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