Data mining our existing and expanding client base can increase revenues by 2400% within the first 12 months. Our solution proposes a methodology by which data is gathered through a fully customized, non-intrusive and personalized format as a seamlessly integrated part of a database-driven web or wireless application. This application provides advertisers (companies wishing to target our membership network) with a high volume, precise, data mined consumer population in which the consumers are prepared to receive the advertisers message through our fully permission based marketing exchange.

In 2002, Forrester Research had forecast that sales will grow by 23 percent to $14.7 billion in 2005, based partly on marketers allocating nearly 25 percent more of their budgets to interactive advertising this year. Investment bank Goldman Sachs recently increased its estimates, saying that interactive ad sales will rise 28 percent to $12.3 billion and make up 4.4 percent of total advertising revenue. Leadwurx adds the benefit both capturing and ad serving a highly targeted consumer demographic.   Potential integrations beyond web based applications include, mobile, wireless PDA, SMS messaging, and other electronic mediums in which information previously gained by the consumer can be used as a personalized, permission based marketing channel. 

Using DateApp’s existing webmaster network as advertising publishers, DateApp has been able to increase PAID memberships by 500% over traditional lifestyle networks.

Partial advertiser list included:

• American Express
• Bank of America – Home mortgage
• Bank of New York – wealth management
• Car Max
• Credit consumer counseling
• Dish Networks
• Golden Palace – online casinos
• Lorillard tobacco
• Marriott express
• Pfizer pharmaceuticals
• Plastic surgery centers of America
• RJ Reynolds
• Royal Caribbean Cruise lines
• Trojan brand condoms

LeadWurx was acquired by DateApp in 2005