It’s Impossible to Fail – The Mindset of Infinite Possibilities

However, I do believe that with the right team, partners and mindset that your directive can be accomplished on time and within budget”. He stated, “How can you say that I would fail, where you believe that you could succeed?” My rebuttal was simple, “Where you foresee an insurmountable obstacle, I see a challenge to overcome.”

Jobs Act May Raise Billions for Start-ups, yet Crowdfunding’s future may still be in limbo

The new rule lifts a longstanding ban on broadly advertising a private stock placement, a restriction that had been in place since the Securities Act of 1933, also known as the Blue Sky law, could bring billions of new capital to early stage ventures.

Six Steps in Handling a PR Crisis

During a corporate PR crisis, know that without having sufficient pre-planning in place the operational response will break down,  customers will see this as a lethargic/half-hearted response or an ignored response and potentially escalate the situation and the brand...

Playing Business Like a Poker Pro –13 LUCKY Tips before you go “All In”

We understand that risk and reward are measured as the consequence of every action or inaction we decide upon. We enjoy the absolute thrill of winning; regardless of what hand we’re dealt. In essence we make our own luck, but not by chance….

Crowdsourcing – 10 lessons I’ve learned.

Crowdsourcing gold –Disturbing tasks across a large group of people; you’re able to mine the group’s intellect as a collective. The benefits of becoming a proficient outsourcer, unlocks global opportunities with limitless potential.

Spanx Billionaire Founder Redefines Failure and Inspires Others

Overcoming failure, the most important characteristic of an entrepreneurial mind, which Sarah Blakely does extraordinarily well.

Micro-Boutiques Targets the Luxury Online and In-store Retail Experience

  Consumer profitability takes a dramatic shift from physical storefront to automated retail kiosks that are redefining the retail shopping experience. - By John Cataldi   In the past, the majority of vending sales focused on the “Four Cs”...

Could Social Media Find Lone Wolf Terrorists?

Social Media Intelligence versus the War on Lone Wolf Terror In a post 9-11 world, the war of terror rages on, billions of dollars are being spent to defend and destroy those that would cause harm to US citizens, her allies, and interests. In recent...

Retailer Response to Mobile Coupons and Shopping Comparison Apps

Though less than 5% of consumers use social and mobile shopping applications to compare small ticket items, as opposed to 30%+ that utilize internet search to price big ticket items, retailers must be made aware that this small percentage has a very high influence within their localized social communities.

Congressman Weiner, Don’t Be A Dick!

  Rep Weiner defends his family jewels from media scrutiny - Weiner Gate, Day 7   Rep Weiner is not giving an inch to the rising media attraction to the identity of the infamous masked wiener, as seen on his twitter account “@RepWeiner”, ...
Your adCenter ads or keywords require changes… Damn you MicroSoft Ad Center

Your adCenter ads or keywords require changes… Damn you MicroSoft Ad Center

Ahhh the MSN ad center, it’s Microsoft’s answer to Google AdWords & Yahoo Search Marketing and the only way to show your text & graphic ads to MSN & Live search. Considering that Steve Ballmer, Microsoft’s CEO, has defended the software maker’s decision to invest heavily in its unprofitable online business, approximately $500 million of additional spending for fiscal 2009, you would expect MSN to be overtly aggressive not only acquiring Internet marketeers, such as myself, but also servicing their needs.

Epic 2015 – The Future of Internet Advertising & Media?

Can the application of perfectly targeted advertising go as far as predictable behavior modification?

“It was the best of times, it was the worst of times. In the year 2015 people have access to a breath and depth of information, unmanageable in an earlier era. Everyone contributes in some way, participating to create a living breathing media scape,“ is the opening of one of the most compelling media presentations who’s plot consists of a series of real life events from 1989 to 2005, and continues through a series of hypothetical events to 2015 AD.

Anti-SEO, Exploiting Fluffy Bunnies to Hide from Google, Could Save Billions in Corporate Loss

Anti-SEO, Exploiting Fluffy Bunnies to Hide from Google, Could Save Billions in Corporate Loss

In NY, a would be customer of a prestigious investment banking firm CANCELS his buy order for $500,000; In Atlanta, a would be SUV driver, decides NOT to buy his $58,000 vehicle; In Boston, A California, a publicly traded company losses millions in stock evaluation and revenues; In Texas, protesters boycott a large store chain, discouraging thousands of would be customer. Though these events seem to be unrelated the trigger of these events is shared as the result of negative search engine optimization, the dark side of Internet advertising against a brand, product, or service.

Dear John: Will ad exchanges commoditized all that is left unsold? I have been following on this subject matter for 3+ years and the product offered is getting better every quarter, so where do exchanges be in a few years?

Will ad exchanges commoditized all that is left unsold? Personally the branding campaign that your direct sales force sells will still be around for many years to come, branding campaign will not go away, and so is your direct sales force. I see value to custom campaign that deals with cutting edge ideas, like social applications, widgets, and custom web / cellular integrated campaigns. EG. Yahoo Right Media RMX, DoubleClick AdX, Microsoft AdECN, ContextWeb ADSDAQ, and etc. But can an ad exchange provide this value from a single application?