The Sports Legends Poker Celebrity Challenge – May, 2007

    • Gaming / Casino, Market Strategy / Execution, Negotiation

If you’re a sports fan and love to play poker and golf, this will be your dream weekend! Imagine being at the felt with Troy Aikman and Mike Ditka arguing who’s Super Bowl team was more dominant, the 1985 Chicago Bears or the 1992 Dallas Cowboys?

Don’t want to talk Football? That’s ok, talk a bit of basketball with Kareem Abdul-Jabbar or Dr. J Julius Erving on how it was like playing basketball in the 70’s and 80’s and ask them to compare it to today’s game with the likes of LeBron James and Kobe Bryant.

Or wait, maybe the sweet science is more of your punching bag, well, you’re in luck, because Sugar Ray Leonard will be in the house!

The sports legends of poker challenge was a unique competition to allows for fans to not only visit with legendary athletes, but provides them the opportunity to compete with them head to head in No-Limit Hold’em poker which begins the top 25 poker players with sports legends in teams of two, all of whom will vie for the winner-take-all grand prize. The All-Star Poker Challenge – as it’s being called – will be televised and appear on FOX Sports Network on Thanksgiving Day.

Confirmed athletes include Kareem Abdul-Jabbar, Troy Aikman, Reggie Jackson, Jerry West, Tony Hawk, Emmitt Smith, and Sugar Ray Leonard, plus your favorite professional poker stars to include Annie, Mike SextonLayne FlackT.J. Cloutier, and 10-time World Series of Poker bracelet winner Johnny Chan.

Portfolio Update, as of 2009 – the Sports Legend of Poker Challenge could have been an amazing project. My team and I wrote the original Sports Legends Poker Challenge manifesto and go to market strategy. In which we were able to secure multiple locations for both the prequalify her and actual cash tournaments which were domestically located and did not require travel to Bahamas. Moreover, we spearheaded verbal commitments from over 20 mainstream advertisers to participate in both sponsor placement and advertising time during the event. We were even able to negotiate that the semi and final venues would match promotional dollars at a 1:1 spend. Lastly, we had pending contracts with both Humboldt bank and HSBC to finance the event as a extreme experience package. In which the hotel, airfare and entry could all be financed for a few hundred dollars a month as opposed to a single payment of $10,000. It run correctly, this event could have netted millions for both the producers and the investor behind this project. Moreover, they were on the cusp of a poker franchise that may have competed with the WSOP.

With regards to my team’s continued involvement –The net result was our termination of the agreement and charge-off of monies owed but never paid by the Sports Legends of Poker Challenge to my agency.

Unfortunately for AbsolutePoker.net, a handful of sponsors and an estimated 2,100 prepaid players that paid a $10,000 entry fee, the event is now postponed indefinitely, and there has been no mention of refunds owed.