Six Steps in Handling a PR Crisis

Six Steps in Handling a PR Crisis

During a corporate PR crisis, know that without having sufficient pre-planning in place the operational response will break down,  customers will see this as a lethargic/half-hearted response or an ignored response and potentially escalate the situation and the brand...
Crowdsourcing – 10 lessons I’ve learned.

Crowdsourcing – 10 lessons I’ve learned.

Learning from my successes and failures in over a decade of crowdsourcing In today’s interconnected world asking for help is just a click away. I am always amazed at the vast intellect, knowledge and expertise available 24/7 on any given day. In my previous analog...
Retailer Response to Mobile Coupons and Shopping Comparison Apps

Retailer Response to Mobile Coupons and Shopping Comparison Apps

How should retailers react to the Socially Comparison and Savings Apps?!   High unemployment, higher fuel costs, drops in credit, tumbling home prices, job market insecurity are amongst the several economic factors has translated into less than stellar sales for...