Six Steps in Handling a PR Crisis

Six Steps in Handling a PR Crisis

During a corporate PR crisis, know that without having sufficient pre-planning in place the operational response will break down,  customers will see this as a lethargic/half-hearted response or an ignored response and potentially escalate the situation and the brand...
Crowdsourcing – 10 lessons I’ve learned.

Crowdsourcing – 10 lessons I’ve learned.

Learning from my successes and failures in over a decade of crowdsourcing In today’s interconnected world asking for help is just a click away. I am always amazed at the vast intellect, knowledge and expertise available 24/7 on any given day. In my previous analog...