by John Cataldi | Sep 17, 2013 | PR Crisis, The Real Mad Men
During a corporate PR crisis, know that without having sufficient pre-planning in place the operational response will break down, customers will see this as a lethargic/half-hearted response or an ignored response and potentially escalate the situation and the brand...
by John Cataldi | Jun 17, 2011 | Advertising Channels, Mobile Applications (Apps), Mobile Couponing, Social Couponing, Social Media, Social Mobilization, The Real Mad Men
How should retailers react to the Socially Comparison and Savings Apps?! High unemployment, higher fuel costs, drops in credit, tumbling home prices, job market insecurity are amongst the several economic factors has translated into less than stellar sales for...
