by John Cataldi | Jun 17, 2011 | Advertising Channels, Mobile Applications (Apps), Mobile Couponing, Social Couponing, Social Media, Social Mobilization, The Real Mad Men
How should retailers react to the Socially Comparison and Savings Apps?! High unemployment, higher fuel costs, drops in credit, tumbling home prices, job market insecurity are amongst the several economic factors has translated into less than stellar sales for...
by John Cataldi | May 24, 2011 | Religion / Faith Marketing, The Real Mad Men
Rapture-nomics – Profiting on Prophecy, who cashed in on the doomsday hype? So, as you may have noticed the end of the failed to materialize according to the predications of one Harold Camping. This stunned, actually no one except, Harold Camping and a few thousand...
by John Cataldi | Oct 6, 2010 | Agriculture, Cooperatives and PACs, Industries, Politics, PR Crisis, Social Media, The Real Mad Men
I am amazed that there are groups of people in a variety of industries that have been sold a bag of false hope in spending a substantial percentage of group hard earned dollars, in the form of feed tariffs, to establish change that ultimately could mean the life of...
by John Cataldi | Sep 23, 2010 | Brand Strategy, Marketing Mishaps, Media / Sales Mishaps, Politics, The Real Mad Men, Traditional Advertising
There seems to be about 3 Billion Reasons to Leave Coal in the Stocking of Several Political Media Buyers for Wasteful Media Spending Political advertising may potentially outperform holiday advertisers in hyper spending by November. Mediaweek reports that...
by John Cataldi | Sep 22, 2010 | Brand Strategy, Internet Marketing, Media Convergence, Politics, Technology Innovations, The Real Mad Men
Will Paying for Voter Action Rather than Gross Media Spending Be the New Measuring Stick for Political Campaigns? With less than 20 days left until the gubernatorial election, tens of millions of political campaign dollars will be spent in last minute media...
by John Cataldi | Sep 16, 2010 | Marketing Mishaps, Mobile Technologies, Social Mobilization, The Real Mad Men
Damn You Twitter SMS for Getting My Hopes Up! I was experimenting with twitter’s tweet to mobile platform, and what started out as a great user experience, quickly turned into a reenactment of Laurel and Hardy famous 1927, Who’s on First. Like ICQ, Apple,...