by John Cataldi | Mar 31, 2011 | Brand Strategy, gPad, Internet Marketing, Media Convergence, Pay-Per-Friend, Social Influencers, Social Listening, Social Media, Technology Innovations, Viral Marketing
Money can’t buy love, but it can buy you millions of guaranteed friends to support your politics, purchases, or personal pursuits. I just generated over 100,000 friends, followers, and fans for 4 separate clients over the past 96 hours! The catch phrase...
by John Cataldi | Oct 1, 2010 | Brand Strategy, Fortune 500, Internet Marketing, Media Convergence, Social Media, Social Mobilization
Can Social Listening Make Consumer Behavior Predictive? Over the past few years, I have been using a hodgepodge of analytic tools in to monitor, engage, and in some cases change the course of consumer behavior through a variety of engagement strategies. Given that my...
by John Cataldi | Sep 22, 2010 | Brand Strategy, Internet Marketing, Media Convergence, Politics, Technology Innovations, The Real Mad Men
Will Paying for Voter Action Rather than Gross Media Spending Be the New Measuring Stick for Political Campaigns? With less than 20 days left until the gubernatorial election, tens of millions of political campaign dollars will be spent in last minute media...
by John Cataldi | Jul 27, 2008 | Internet Marketing, Media Convergence, Mobile Technologies, Social Mobilization, Technology Innovations
[display_podcast] Can the application of perfectly targeted advertising go as far as predictable behavior modification? “It was the best of times, it was the worst of times. In the year 2015 people have access to a breath and depth of information, unmanageable in an...
by John Cataldi | Jul 21, 2008 | Dear John Media Questions, Media Convergence
The BIG Media Advertising Question on Ad Exchanges Will ad exchanges commoditized all that is left unsold? Personally the branding campaign that your direct sales force sells will still be around for many years to come, branding campaign will not go away, and so is...
