John Cataldi a 2011 Reality Show.. Is the world Ready?
This is a concept that I always joked about but just recently I actually got a potential offer to make my life as a serial entrepreneur and my current venture Adreka an actual reality show. I have a few friends in New York that have participated in their share of business startups, and have become fairly wealthy as a result, but all of them share a deep dark secret, these gentlemen in particular are habitual investors in b-rated movies, and yes the occasional reality show.
The call went something like this…..
Executive Producer (EP 1): Johnny I got something I know you’re going to love. First before I pitch this to you, I just want you to keep an open mind.
Me: Ok, should I be calling the rape crisis center now….
EP 2: No, but I like the way you think… the guys and I were talking and we think you have moxy, swagger, charisma, a barrel of flamboyance, and a limited filter between your brain and your mouth, your incredibly non-judgmental which would make you sux as a politician but pretty good fit for a reality show. I was just telling EP1, last time you were here, you went from a Wall Street reception to an EMI label signing, went to a Maxim’s (Dennis Publications) holiday party, got Reggie and myself, back to our hotels by morning, and I see your ass jogging the next morning prior to your key note at 7am with a priest. It’s like you’re a freaking energizer bunny.
EP1: That guy was a priest… what… needed to confess your sins on the go?
Me: Met him in the park, we got to talking, and I felt safe not being an altar boy… LOL… Anyway… shouldn’t you at least by me a drink before propositioning me, because I am feeling a little cheated over the phone (Dear general public reading this post, I can make alter boy jokes, because I used to be an alter boy at a Roman Catholic Church… so no hate mail please).
EP1: This is what we are thinking about, a modern day mad man. We’ll set up with a few offices and dozen clients. Some of the companies will be grand, some drama, and others, you’ll just have to wait and see. The client work is real, you’ll be aired nationally, and unlike theses other fairy tale agencies that aren’t even real, and yours is, so think of the notoriety.
EP #2: The math is simple; Mad Men the series is in its 6th season with a good following. Shows like the Apprentice, Shark Tank, even Janet Dickson Modeling Agency used their shows to promote products, but none of them were real businesses other than who or what they were promoting. Adreka is a real business, plus it’s self promotion out the ass.
EP1: We are looking at insuring that we recoup our investment in sponsored companies, some equity in your organization. We just need you to be in New York in November to meet the partners, and we can talk shop.
So, do I sell my soul to the really show devil? I can’t see what harm would come in listening. Right now, I need all the help I can get in talking this business model to the next level. This may be the ticket?! Or I can just make an ass of myself on national TV. Anybody wish to share their opinion? Please comment ….
John Cataldi
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